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UTM Builder for Google Business Profile Links

Enter a destination URL and campaign details. Get a ready-to-use trackable link plus a short checklist.

What this tool does

UTM parameters are small tags you add to URLs. They let analytics tools attribute visits to a campaign (like a GBP post). This builder helps you create consistent UTMs so your reports stay clean and comparable over time.

How to use it

  1. Paste your destination URL (your site, a landing page, or a booking link).
  2. Choose source/medium and fill campaign name (e.g., “gbp-post-dec-2025”).
  3. Optionally add content/term fields for A/B tests or keywords.
  4. Copy the final URL and use it in your GBP post or profile link.

Example

Input URL: https://example.com/offer + source=google + medium=organic + campaign=gbp_post → Output: a full UTM URL you can paste into GBP.

Common mistakes

  • Using spaces or emojis in UTM values (use hyphens).
  • Changing naming style every time (pick a format and stick with it).
  • Tracking private data in UTMs (don’t put names/emails).

FAQ

Do UTMs affect SEO?
Generally, UTMs are fine for tracking, but keep your canonical tags correct on-site.
What source/medium should I use for GBP posts?
Many use source=google and medium=organic or medium=local. Consistency matters.
Can I track phone calls too?
Calls from the profile are tracked in GBP insights; UTMs track website clicks.
Is this connected to GA4?
No. It only builds links; GA4 reads UTMs when the link is used.
Should I shorten the URL?
Optional. If you do, use a reputable shortener and keep your naming consistent.

Related

Tip: Use the button if you want a paper copy of results. It prints this page.
Your UTM link will appear here.
Checklist: test the link • keep naming consistent • don’t include private data.

Last updated: 2025-12-29

Informational use only. See Disclaimer.