Guide

NAP consistency for local SEO: what to fix first

A practical guide to fixing NAP mismatches on your site and listings, and why it matters.

What “NAP” means

NAP is your Name, Address, and Phone number. When these fields vary across the web, it becomes harder for platforms to match your business confidently.

Fix your own site first

• Contact page
• Footer (especially on every page)
• Schema/structured data if you use it

Then fix your top platforms

• Google Business Profile
• Apple Maps / Apple Business Connect
• Facebook
• Bing

Make a checklist

Use the NAP Consistency Checklist Generator to create one “official” version and an audit table you can print.

Last updated: 2025-12-29

Informational only. See Disclaimer.