Guide

A simple GBP posting strategy that doesn’t feel spammy

A weekly posting plan for Google Business Profile that builds trust and gets clicks—without keyword stuffing.

Pick one goal per week

Choose a focus: calls, visits, bookings, or local awareness. When you try to do everything at once, posts become generic.

Rotate post types

• Helpful tip: a short “do this today” post.
• FAQ: answer one common question.
• Trust signal: a behind-the-scenes photo or process note.
• Timely update: holiday hours, availability, seasonal advice.

Track what works

Use a UTM link for posts that drive traffic to your site. Then you’ll see what’s actually getting clicks.

Try the GBP Post Idea Generator for a week of ideas and drafts.

Last updated: 2025-12-29

Informational only. See Disclaimer.